top of page
Explore Kompass IQ Insights
Delve into timeless ideas, mental models, and decision-making frameworks
designed to sharpen your thinking and elevate your understanding of how the world works.
Browse Ideas By Category
Discover Wisdom,
One Category at a Time
01
Behavioural Finance
Custom Plans for Unique Needs
02
Personal Finance
Manage Money. Master Financial Freedom.
03
Mutual Funds
Diversify Smart. Grow With Confidence.
04
Investing
Think Long-Term. Build Real Wealth.
05
Behavioural Finance
Custom Plans for Unique Needs
Browse Ideas by Category
Behavioural Finance
Understand Bias.
Make Better Choices.
Personal Finance
Manage Money.
Master Financial Freedom.
Mutual Funds
Diversify Smart. Grow With Confidence.
Investing
Think Long-Term.
Build Real Wealth.
Our Top Featured Ones


Rattan Deep
6 hours ago3 min read


Jagannath A S
3 days ago3 min read


Rattan Deep
Aug 253 min read


Sumanta Mukherjee
Aug 222 min read


Rattan Deep
Aug 114 min read


Rattan Deep
Aug 83 min read


Rattan Deep
Aug 63 min read


Rattan Deep
Aug 43 min read


Rattan Deep
Aug 13 min read


Rattan Deep
Jul 303 min read
Behavioural Finance



Why Too Much Informality Hurts Long-Term Scale
What helps you start can quietly sabotage your ability to grow.
A business owner once shared:
“We were five people doing everything. No roles, no job descriptions—just hustle. It worked... until it didn’t.”
Another said:
“I used to approve vendor payments on WhatsApp. Now, with 20 people and 3 locations, things are slipping—and I’m firefighting.”
Welcome to the growing pain of informality.

Rattan Deep
Jun 20


Audit Readiness for Small Businesses: What to Prepare
before you’re asked.
A business owner once said:
“I wasn’t worried about the audit—until I realized our expense records were scattered across four inboxes.”
Another shared:
“We were doing fine. But when the auditor started asking for bank reconciliations and GST returns, it became a scramble.”
Here’s the truth:
Most small businesses don’t fail audits—they just lose time, credibility, and confidence during them.

Rattan Deep
Jun 20


Why Every SMB Needs a Board—Even If It's Just Advisory
You don’t need a boardroom to benefit from a board. You just need structure and outside perspective.
A business owner once told me:
“We’re not a funded startup or a listed company—why would I need a board?”
Another shared:
“I handle all decisions myself. That way, nothing slows down.”
Both make sense in the early years.

Rattan Deep
Jun 20


Why You Should Document Every Financial Decision
Memory is unreliable. Paper (or spreadsheets) aren’t.
A business owner once told me:
“I approved a ₹3 lakh vendor payout last quarter. Now I don’t remember why—and my accountant’s asking for a reason.”
Another said:
“We moved ₹10 lakhs from business to personal account for ‘investment’—but now we can’t trace where or why it went.”
In both cases, money moved.

Rattan Deep
Jun 20


Red Flags in Vendor Contracts That Can Hurt Governance
Poor contracts don’t just hurt margins—they erode trust, control, and credibility.
A business owner once shared:
“We never signed a formal contract—just a WhatsApp rate confirmation. When things went wrong, there was no accountability.”
Another said:
“We signed a service agreement with a standard clause template. Only later did we realise it allowed auto-renewal without a cost cap.”
Small businesses often rely on long-standing vendor relationships and verbal understandin

Rattan Deep
Jun 20


The Link Between Transparency and Access to Capital
Money doesn't just follow growth—it follows visibility, clarity, and discipline.
A founder once said:
“Our revenue was growing steadily, but banks kept asking for more documentation. I realised our internal reporting wasn’t investor-grade—even though our numbers were strong.”
Another shared:
“We had good margins, loyal customers, and zero outside debt—but no one wanted to fund us. The books looked informal. The systems weren’t tight.”

Rattan Deep
Jun 20


How to Set Financial Approval Limits in a Family-Run Business
Trust is vital. But without structure, it turns into chaos.
A second-generation business owner once shared:
“Everyone in the family could sign cheques—there was no real limit. One small vendor overpayment triggered a massive blame game.”
Another said:
“We assumed verbal approvals were fine since we’re family. But once we grew, even small purchases led to confusion and tension.”
Family-run businesses often rely on trust over structure. That works—until it doesn’t.

Rattan Deep
Jun 20


How to Create a Code of Conduct for a Small Business Team
You don’t need a big HR team to set clear expectations—just intent, structure, and consistency.
A business owner once said:
“We had a great team, but small issues—like late arrivals, WhatsApp gossip, or missed deadlines—started affecting morale. We had no written rules. So we couldn’t call it out clearly.”
Another shared:
“I always thought a Code of Conduct was for big companies. But after one toxic hire, I realized our culture needed a backbone.”
A Code of Conduct isn’t

Rattan Deep
Jun 20


How to Build Accountability Without Bureaucracy
Clear roles. Clean follow-through. No red tape.
A founder once said:
“I want people to take ownership—but not come back to me for every decision.”
Another complained:
“We created layers and trackers to improve accountability. Now decisions take three meetings and five emails.”
Accountability and agility can co-exist—if designed intentionally.

Rattan Deep
Jun 20


Signs Your Business Needs Governance, Not Just Growth
Scaling is exciting—until your systems start showing cracks.
A founder I met at a conference said:
“Our revenue doubled last year. But we’re still making critical decisions over WhatsApp at 11 p.m.”
Another shared:
“We have great topline numbers—but I have no idea who approved our last vendor contract or where it’s filed.”
These aren’t problems of growth.

Rattan Deep
Jun 20


How to Separate Founder Power from Company Policy
If everything runs on what you say, nothing will survive when you're away.
A founder once told me:
“People still come to me for everything—from salary decisions to what snacks to order.”
Another admitted:
“We have policies on paper, but most things still depend on my mood.”
This is the founder power trap—where systems appear to exist, but actual decisions still hinge on the founder’s word.

Rattan Deep
Jun 20


Common Cap Table Mistakes and How to Avoid Them
Your cap table isn’t just a spreadsheet. It’s your control panel.
A founder once called me right after closing their Series A.
“I got the money. But I barely own 40% now. How did we get here?”
The answer was simple: cap table drift.

Rattan Deep
Jun 20


Term Sheet Red Flags: What Founders Miss in Legalese
The devil isn’t in the details. It’s in the definitions.
A founder once told me after signing a term sheet:
“We were so relieved to get funding, we didn’t notice we gave up control without giving up equity.”
It happens more often than you think.

Rattan Deep
Jun 20


Where to Park Surplus Business Cash: Debt Mutual Funds, Bonds, or Sweep Accounts?
Idle money isn’t just wasted—it’s an opportunity cost hiding in plain sight.
A business owner once said:
“We keep ₹50–60 lakhs in the current account—just in case. But our auditor flagged it: ‘That’s not liquidity. That’s leakage.’”
Another had short-term surplus locked in a 1-year FD at 6.5%, and still had to take a working capital loan at 11%.

Rattan Deep
Jun 20


Understanding Gross vs. Net Profit: Where SMB Owners Go Wrong
You may be making sales—but are you really making money?
A business owner I met at a trade expo said:
“We’re at ₹3 crore revenue with 35% profit margins. But somehow, I’m struggling to pay GST and salaries on time.”
I asked if that 35% was gross or net.
He paused.

Rattan Deep
Jun 20


Founder Salary: How Much Should You Pay Yourself?
Too little hurts you. Too much hurts your startup. So where’s the line?
A founder once told me:
“I didn’t pay myself for 18 months. It felt noble—until I started resenting my own startup.”
Another drew ₹2.5 lakh/month early on.

Rattan Deep
Jun 20


The Real Cost of Capital: How to Compare Equity Dilution vs. Debt Interest
One costs you cash. The other costs you control. Choose wisely.
A founder I worked with recently shared this after raising a ₹3 crore equity round:
“The money was great. But I’m down to 52% ownership before Series A. Was that the real cost?”
Another avoided equity, took on debt, and later said:
“We had to cut team expenses to service the loan. Growth slowed. Morale dipped.”
Here’s the mistake both made:
They didn’t measure the true cost of capital—only the immediate pai

Rattan Deep
Jun 20


Bond Financing for Startups: When and How to Tap into Corporate Debt
Not all funding comes with dilution. Some comes with discipline.
A founder I spoke with recently said:
“We were profitable, but still giving up equity to scale. Nobody told me we could raise through bonds.”
Another founder issued listed NCDs at year four.
“We raised ₹5 crore without giving up a single board seat.”
Most early-stage founders assume bonds are for big corporates.

Rattan Deep
Jun 20


Expense Mapping for Founders: Where You’re Burning Cash (and Don’t Know It)
Your cash flow problem might be a clarity problem.
A founder once messaged me:
“We’ve got revenue coming in, but our bank balance keeps shrinking. I can’t figure out where the money’s going.”
Another had raised ₹1.5 crore, only to realize six months later:
“We were leaking ₹5–6 lakhs/month on things I hadn’t looked at twice—tools, perks, and unused pilots.”
Early-stage startups don’t usually fail from big spends.

Rattan Deep
Jun 20


Building Business Reserves vs. Investing in Personal Assets: A Decision Framework
You don’t have to choose between safety and growth—just choose with structure.
A manufacturing entrepreneur once shared:
“We made record profits last year. I kept it all in the business account—felt safer that way. Now I’m unsure if I should’ve bought that second flat when prices were low.”

Rattan Deep
Jun 20
Personal Finance
Mutual Funds
Investing
bottom of page