
The Role of External Advisors in Strengthening Governance
Jun 19
3 min read
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Good advice isn’t just strategic—it’s structural.
A manufacturing business owner once said:
“We’ve grown steadily over 12 years. But now, I feel like everything depends on me—and that’s risky.”
Another added:
“We don’t have a board. Just me, my cousin, and our CA. We manage decisions informally.”
This is where many small and medium businesses get stuck.
They grow operationally, but governance stays informal.
The result?

Delayed decisions
Unchecked risks
Founder dependency
No clear accountability framework
External advisors can change that.
Not by taking over—but by bringing structure, oversight, and expertise without internal bias.
Let’s explore how they strengthen governance—and when your business should bring them in.
Step 1: What Governance Looks Like in SMBs
Governance isn’t just for large corporations.
At the SMB level, good governance means:
Clear roles and responsibilities
Documented decisions
Accountability across finance, strategy, and compliance
Checks and balances that aren’t founder-centric
Transparent handling of risk, investment, and ethics
And while many of these systems can be built internally, external advisors help install them faster and better.
Step 2: What External Advisors Actually Do
They’re not just consultants or mentors.
The right advisors bring:
✅ Objectivity
They’re not influenced by office politics or family loyalties.
✅ Expertise
They’ve seen other businesses—good, bad, and failing. That experience adds preventive power.
✅ Accountability
They can ask hard questions that insiders often avoid.
✅ Structure
They encourage documentation, data-backed decisions, and process-driven thinking.
✅ Credibility
Their presence reassures bankers, partners, and potential investors that you're building with discipline.
Step 3: When to Bring in an External Advisor
Consider onboarding external advisors when:
You’ve crossed ₹10–25 crore in revenue and founder dependency is high
You’re planning expansion (new market, product line, or region)
You’re preparing for funding or succession
You want to exit operational involvement but retain oversight
You’re making 80% of business decisions alone
You don’t need a boardroom. You need one or two outside voices who speak with honesty and detachment.
Step 4: Where They Strengthen Governance
Area | Advisor Impact |
Finance | Improve budget discipline, cash flow management, vendor policy |
Strategy | Challenge assumptions, pressure test scale decisions |
HR & Hiring | Help with senior-level recruitment, remove bias |
Compliance | Bring structure to filings, contracts, and approvals |
Succession Planning | Add clarity to founder exits and role transitions |
They bring the ability to say:
“You can do this—but should you?”
Step 5: How to Choose the Right Advisors
Look for:
Industry experience or relevant adjacent sectors
Someone who has built, scaled, or turned around businesses
Zero financial dependency on your business outcome
Communication clarity and willingness to challenge
No close personal ties to founders (objectivity is key)
Start small:
Quarterly reviews
One-off workshops
Board observer role before formalizing an advisory board
Step 6: Document the Relationship and Expectations
Avoid vague arrangements like:
“He’s just a friend who gives us advice sometimes.”
Instead:
Set meeting frequency
Define scope: strategy, finance, compliance, etc.
Decide on honorarium or equity-based compensation (if appropriate)
Ensure access to key data with confidentiality
Structure builds respect—on both sides.
TL;DR – Too Long; Didn’t Read
External advisors strengthen SMB governance by adding expertise, objectivity, and accountability.
They help break founder dependency and improve decision hygiene.
Bring them in when scaling, raising funds, or preparing for succession.
Choose advisors with experience, clarity, and no emotional bias.
Define expectations, meeting frequency, and roles clearly.
You built a business by making decisions.
But long-term strength comes from sharing decision frameworks—not just authority.
Because good governance isn’t just about preventing mistakes—
It’s about building a business that can thrive without you.