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The Role of External Advisors in Strengthening Governance

Jun 19

3 min read

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Good advice isn’t just strategic—it’s structural.

A manufacturing business owner once said:

“We’ve grown steadily over 12 years. But now, I feel like everything depends on me—and that’s risky.”

Another added:

“We don’t have a board. Just me, my cousin, and our CA. We manage decisions informally.”

This is where many small and medium businesses get stuck.

They grow operationally, but governance stays informal.

The result?

  • Delayed decisions

  • Unchecked risks

  • Founder dependency

  • No clear accountability framework

External advisors can change that.

Not by taking over—but by bringing structure, oversight, and expertise without internal bias.

Let’s explore how they strengthen governance—and when your business should bring them in.

Step 1: What Governance Looks Like in SMBs

Governance isn’t just for large corporations.

At the SMB level, good governance means:

  • Clear roles and responsibilities

  • Documented decisions

  • Accountability across finance, strategy, and compliance

  • Checks and balances that aren’t founder-centric

  • Transparent handling of risk, investment, and ethics

And while many of these systems can be built internally, external advisors help install them faster and better.


Step 2: What External Advisors Actually Do

They’re not just consultants or mentors.

The right advisors bring:

Objectivity

They’re not influenced by office politics or family loyalties.

Expertise

They’ve seen other businesses—good, bad, and failing. That experience adds preventive power.

Accountability

They can ask hard questions that insiders often avoid.

Structure

They encourage documentation, data-backed decisions, and process-driven thinking.

Credibility

Their presence reassures bankers, partners, and potential investors that you're building with discipline.


Step 3: When to Bring in an External Advisor

Consider onboarding external advisors when:

  • You’ve crossed ₹10–25 crore in revenue and founder dependency is high

  • You’re planning expansion (new market, product line, or region)

  • You’re preparing for funding or succession

  • You want to exit operational involvement but retain oversight

  • You’re making 80% of business decisions alone

You don’t need a boardroom. You need one or two outside voices who speak with honesty and detachment.


Step 4: Where They Strengthen Governance

Area

Advisor Impact

Finance

Improve budget discipline, cash flow management, vendor policy

Strategy

Challenge assumptions, pressure test scale decisions

HR & Hiring

Help with senior-level recruitment, remove bias

Compliance

Bring structure to filings, contracts, and approvals

Succession Planning

Add clarity to founder exits and role transitions

They bring the ability to say:

“You can do this—but should you?”

Step 5: How to Choose the Right Advisors

Look for:

  • Industry experience or relevant adjacent sectors

  • Someone who has built, scaled, or turned around businesses

  • Zero financial dependency on your business outcome

  • Communication clarity and willingness to challenge

  • No close personal ties to founders (objectivity is key)

Start small:

  • Quarterly reviews

  • One-off workshops

  • Board observer role before formalizing an advisory board


Step 6: Document the Relationship and Expectations

Avoid vague arrangements like:

“He’s just a friend who gives us advice sometimes.”

Instead:

  • Set meeting frequency

  • Define scope: strategy, finance, compliance, etc.

  • Decide on honorarium or equity-based compensation (if appropriate)

  • Ensure access to key data with confidentiality

Structure builds respect—on both sides.


TL;DR – Too Long; Didn’t Read

  • External advisors strengthen SMB governance by adding expertise, objectivity, and accountability.

  • They help break founder dependency and improve decision hygiene.

  • Bring them in when scaling, raising funds, or preparing for succession.

  • Choose advisors with experience, clarity, and no emotional bias.

  • Define expectations, meeting frequency, and roles clearly.


You built a business by making decisions.

But long-term strength comes from sharing decision frameworks—not just authority.

Because good governance isn’t just about preventing mistakes—

It’s about building a business that can thrive without you.

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