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Personal Finance
Master the fundamentals of money management—from budgeting and debt to savings and insurance—for a more secure and intentional financial life.
Turning 50: A Realignment of Health, Income, and Purpose
Most milestones come with noise.
Fifty comes with silence—and clarity.
There’s no applause, no external pressure. Just a quiet pause where you realise: this next chapter needs a new kind of thinking.
For me, turning 50 wasn’t about slowing down. It was about rebalancing—my body, my wealth, my priorities.

Jagannath A S
Jul 242 min read
Medical Insurance Mistakes SMB Owners Often Make
One health emergency shouldn’t become a business emergency.
A founder once said:
“We had insurance for the team—but not for me. I assumed I’d never need it. Then a hospital bill wiped out our working capital buffer.”
Another shared:
“I bought the cheapest group policy, just to check the box. It didn’t cover maternity or pre-existing conditions—our employees found out too late.”

Rattan Deep
Jun 203 min read
When to Prioritize Home Loan Prepayment vs Business Investment
Not all “returns” are financial—and not all debt is bad.
A client once asked:
“I’ve got ₹10 lakhs in surplus. Should I prepay my home loan or invest it back into expanding the business?”
Another shared:
“I’m uncomfortable with debt, so I keep putting every spare rupee into my EMI—even though my business needs fresh working capital.”

Rattan Deep
Jun 203 min read
How to Set Up Emergency Funds in a Business Family
In a business household, emergencies don’t send a calendar invite—liquidity must be ready before the need.
A business owner once said:
“When COVID hit, I had enough inventory—but no liquid funds. We had to borrow for basic expenses.”
Another shared:
“My family assumed we were secure because the business was doing well. But we didn’t have cash for even 3 months of household needs when sales dipped.”

Rattan Deep
Jun 203 min read
Balancing Personal EMI and Business Loan Exposure
Because a healthy business doesn’t help if your personal life is financially fragile—and vice versa.
A founder once said:
“I took a home loan and a business loan in the same year. Repayments looked manageable on paper. Six months in, I was juggling both—and my working capital dried up.”
Another shared:
“My EMI and business loan cycles overlapped. When sales dipped, I had to dip into personal reserves to save the company.”
This is the dual-debt dilemma faced by many small

Rattan Deep
Jun 203 min read
How to Protect Your Family Financially Without Tying Up Business Capital
Your family’s future shouldn’t depend on next quarter’s cash flow.
A business owner once said:
“All my wealth is in the business. If something happens to me, my family won’t know what to access—and what they can’t touch.”
Another shared:
“I keep postponing personal planning. Right now, every rupee needs to stay in the company.”
Sound familiar?

Rattan Deep
Jun 203 min read
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