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How to Assess Liquidity Before Making Any Investment

Jun 20

3 min read

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It’s not just about returns. It’s about how quickly you can access your money without regrets.

A business owner once shared:

“I invested ₹10 lakhs in a corporate FD with 3-year lock-in. A cash crunch hit, and I had to break it early—with penalties and paperwork.”

Another put surplus funds in a market-linked debenture.

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“Looked great on returns. But when I needed cash mid-project, I found zero buyers in the secondary market.”

Liquidity isn’t an afterthought.

It’s a critical filter you must apply before you invest—especially when running a small or medium business with variable cash flow needs.

Let’s walk through how to assess the liquidity of any investment—so your money is ready when your business needs it.


Step 1: What Is Liquidity, Really?

Liquidity = How quickly (and easily) you can convert an asset into cash without losing significant value.

A good investment is not just about growth—it’s about accessibility when needed.

Evaluate liquidity on three fronts:

  • Speed: How fast can I exit or redeem?

  • Cost: Will I pay a penalty or exit load?

  • Market: Is there a buyer if it’s not redeemable?


Step 2: Classify Investments by Liquidity

Here’s a simplified framework:

Instrument Type

Liquidity Level

Typical Access Time

Savings Account

Very High

Instant

Sweep-in FD

High

1–2 days

Liquid Mutual Fund

High

T+1 (next day)

Ultra-Short Debt Fund

Medium-High

T+1/T+2

Corporate FD (Lock-in)

Low

Locked or penalty

Listed Bonds

Medium

Tradable if buyers exist

Real Estate

Very Low

Weeks to months

PPF / NPS

Low

Only partial/after tenure

When planning investments, align instrument liquidity with capital purpose.


Step 3: Match Liquidity to Business Use Cases

Use this rule of thumb:

  • 0–3 months use (payroll, vendor payments):

    → Savings, sweep FDs, liquid funds

  • 3–12 months reserve (working capital buffer):

    → Ultra-short funds, short-term bonds, recurring FDs

  • 1–3 year surplus (no expected use):

    → Corporate bonds, hybrid mutual funds, long-term debt

  • 3+ years surplus (strategic investing):

    → Equity funds, REITs, real estate (with caution)

The mistake most businesses make?

Locking money into long-tenure instruments based on promised returns—without checking access needs.


Step 4: Read the Fine Print on Exit Terms

Before investing, ask:

  • What is the minimum holding period?

  • Is there an exit load or penalty?

  • Is redemption done at NAV or market price?

  • For bonds: is there secondary market liquidity?

If you're using platforms (Groww, Zerodha, etc.), check for instrument type—not just the projected return.


Step 5: Build a “Liquidity Ladder”

Divide your investments into:

  • Tier 1: Can access in 0–7 days

  • Tier 2: Can access in 1–3 months

  • Tier 3: Locked for 1+ years

This ladder ensures:

✅ Business continuity

✅ Strategic investing

✅ Zero panic during dips or delays

Your investment portfolio should mirror your cash flow cycles.


TL;DR – Too Long; Didn’t Read

  • Liquidity = how fast and easily you can access your money without penalties or value loss.

  • Always check speed, cost, and exit options before investing.

  • Match investment tenure to business cash flow cycles.

  • Don’t lock all surplus into long-tenure products chasing returns.

  • Build a liquidity ladder—some cash should always be within reach.


Your business thrives on momentum.

So your money should never be stuck in molasses.

Because a good investment isn’t just about growing wealth.

It’s about being useful when it matters most.

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