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Behavioural Finance
Custom Plans for Unique Needs
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Personal Finance
Manage Money. Master Financial Freedom.
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Diversify Smart. Grow With Confidence.
04
Investing
Think Long-Term. Build Real Wealth.
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Behavioural Finance
Custom Plans for Unique Needs
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Behavioural Finance
Understand Bias.
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Personal Finance
Manage Money.
Master Financial Freedom.
Mutual Funds
Diversify Smart. Grow With Confidence.
Investing
Think Long-Term.
Build Real Wealth.
Our Top Featured Ones


Rattan Deep
Oct 29, 20254 min read


Jagannath A S
Sep 17, 20254 min read


Jagannath A S
Sep 15, 20254 min read


Sumanta Mukherjee
Sep 12, 20254 min read


Sumanta Mukherjee
Sep 10, 20253 min read


Rattan Deep
Sep 8, 20253 min read


Jagannath A S
Sep 5, 20253 min read


Rattan Deep
Sep 1, 20253 min read


Jagannath A S
Aug 29, 20253 min read


Rattan Deep
Aug 25, 20253 min read
Behavioural Finance



My Broken Wrist and Shoulder in Bali, a Stroke of Luck, and Why Your Advisor is a Lifesaver
I recently went on a cycling trip in Bali. I was excited for the challenge, picturing scenic climbs and rewarding descents. It was a five-day trip
covering almost 250–260 kms — and eventful right from the start.

Rattan Deep
Oct 29, 2025


What No One Tells Young Athletes About Sudden Income
When you're young, talented, and just signed your first professional contract, life can feel like a highlight reel. The numbers on that cheque — whether from endorsements, prize money, or signing bonuses — are dizzying. Overnight, your bank balance transforms. So does your lifestyle.

Rattan Deep
Aug 25, 2025


Turning 50: A Realignment of Health, Income, and Purpose
Most milestones come with noise.
Fifty comes with silence—and clarity.
There’s no applause, no external pressure. Just a quiet pause where you realise: this next chapter needs a new kind of thinking.
For me, turning 50 wasn’t about slowing down. It was about rebalancing—my body, my wealth, my priorities.

Jagannath A S
Jul 24, 2025


Medical Insurance Mistakes SMB Owners Often Make
One health emergency shouldn’t become a business emergency.
A founder once said:
“We had insurance for the team—but not for me. I assumed I’d never need it. Then a hospital bill wiped out our working capital buffer.”
Another shared:
“I bought the cheapest group policy, just to check the box. It didn’t cover maternity or pre-existing conditions—our employees found out too late.”

Rattan Deep
Jun 20, 2025


When to Prioritize Home Loan Prepayment vs Business Investment
Not all “returns” are financial—and not all debt is bad.
A client once asked:
“I’ve got ₹10 lakhs in surplus. Should I prepay my home loan or invest it back into expanding the business?”
Another shared:
“I’m uncomfortable with debt, so I keep putting every spare rupee into my EMI—even though my business needs fresh working capital.”

Rattan Deep
Jun 20, 2025


How to Set Up Emergency Funds in a Business Family
In a business household, emergencies don’t send a calendar invite—liquidity must be ready before the need.
A business owner once said:
“When COVID hit, I had enough inventory—but no liquid funds. We had to borrow for basic expenses.”
Another shared:
“My family assumed we were secure because the business was doing well. But we didn’t have cash for even 3 months of household needs when sales dipped.”

Rattan Deep
Jun 20, 2025


Balancing Personal EMI and Business Loan Exposure
Because a healthy business doesn’t help if your personal life is financially fragile—and vice versa.
A founder once said:
“I took a home loan and a business loan in the same year. Repayments looked manageable on paper. Six months in, I was juggling both—and my working capital dried up.”
Another shared:
“My EMI and business loan cycles overlapped. When sales dipped, I had to dip into personal reserves to save the company.”
This is the dual-debt dilemma faced by many small

Rattan Deep
Jun 20, 2025


How to Protect Your Family Financially Without Tying Up Business Capital
Your family’s future shouldn’t depend on next quarter’s cash flow.
A business owner once said:
“All my wealth is in the business. If something happens to me, my family won’t know what to access—and what they can’t touch.”
Another shared:
“I keep postponing personal planning. Right now, every rupee needs to stay in the company.”
Sound familiar?

Rattan Deep
Jun 20, 2025


How to Keep Family and Business Finances Separate—And Why It Matters
When boundaries blur, so do decisions.
A founder once shared:
“I used the business card for a family vacation. Then forgot to reimburse. Now the books are messy, and my CA is chasing explanations.”
Another said:
“My spouse handles some household investments. I handle business. But we’ve lost track of where the money is, or what’s for whom.”
This is common.

Rattan Deep
Jun 20, 2025


The Risk of Putting All Your Wealth into Your Business
Focus is good. Overexposure is not.
A founder once said:
“Every time I made a profit, I reinvested it. I believed in the business. But when the market shifted, I realised I had no backup—not even a personal emergency fund.”
Another admitted:
“I used to think diversification was for people who weren’t confident in their work. Now I realise it’s for people who want to survive the dips—not just ride the highs.”

Rattan Deep
Jun 20, 2025


Should You Use Business Credit for Personal Expenses?
Just because you can swipe the card doesn’t mean you should.
A founder once shared:
“I used my business credit card to pay for my son’s school fee—just for convenience. Now my books are a mess, and I’m unsure how to classify the spend.”
Another said:
“My personal emergency bled into business cash flow. I used the company credit line and thought I’d repay it next month. I didn’t.”
This is common.

Rattan Deep
Jun 20, 2025


How to Audit Your Personal Spending Without Overcomplicating It
You don’t need an app. You need awareness.
A business owner once told me:
“I don’t know where my money goes. I’m not extravagant, but there’s nothing left at month’s end.”
Another said:
“I tried tracking expenses with an app. It lasted 6 days.”
Let’s be honest—most people don’t audit their spending because it feels exhausting, judgmental, or overly detailed.

Rattan Deep
Jun 20, 2025


How to Manage Debt to Create Wealth
Because the goal isn’t to avoid debt completely—it’s to master it.
A young entrepreneur once said to me, “I’ve always been told debt is bad. But every successful person I look up to… used debt to build something.”
He wasn’t wrong.

Rattan Deep
Jun 20, 2025


How to Build Multiple Streams of Income
Because relying on a single paycheck is riskier than ever.
Most people were raised with one clear money path:
Get a job. Earn a salary. Save a bit. Retire someday.
But the world has changed.
Jobs are no longer guaranteed. Layoffs are real. Inflation eats into every paycheck. And financial freedom isn’t about how much you earn—it’s about how many independent income streams you control.

Rattan Deep
Jun 20, 2025


How to Financially Plan for a Wedding Without Regret
Because a beautiful day shouldn’t come at the cost of your financial future.
Weddings are deeply personal and emotionally significant. But they’re also expensive—and often, financially overwhelming. What starts as a joyful celebration can quickly turn into a stress-filled budgeting exercise, or worse, debt that lingers long after the guests are gone.

Rattan Deep
Jun 20, 2025


How to Offset Rising Clothing Costs Through Smart Shopping and Investments
Because you can dress well without dressing down your wealth.
A working professional once joked during a budgeting session, “It’s not my rent or my SIPs that kill my savings. It’s Zara on a Friday night.”
She wasn’t wrong. Rising lifestyle costs—especially clothing—have become the invisible leak in many urban wallets. Between seasonal trends, Instagram pressure, and everyday wear, clothing has quietly evolved from necessity to impulse.
And it’s not getting cheaper.

Rattan Deep
Jun 20, 2025


Why Term Insurance Is Non-Negotiable for Business Owners
Your family’s security shouldn’t depend on next quarter’s cash flow.
A client once told me:
“I’ve invested in my business, bought property, built brand value. Why do I need insurance?”
Months later, that same business faced a cash crunch after an unexpected medical emergency—because the owner hadn’t protected his family’s income in case something happened to him.

Rattan Deep
Jun 20, 2025


Why Giving Back Matters in Financial Health
True wealth isn’t just about how much you keep—it’s also about how you give.
In the world of personal finance, most conversations revolve around earning more, saving smarter, and investing wisely. But there’s one pillar that often goes unspoken—giving.

Rattan Deep
Jun 20, 2025


How to Have Awkward Money Conversations Without Stress
Because silence around money usually costs more than speaking up.
A young couple once walked into my office. They had been married for three years, were both earning well, and were visibly uncomfortable during our first meeting. Not because of debt or bad habits—but because they had never really spoken about money.
He assumed she was saving. She thought he was investing.
They both contributed to expenses but didn’t know each other’s actual income, insurance status, or long

Rattan Deep
Jun 20, 2025


What to Do If You Lose Your Job in Your 50s?
Because losing a job isn’t the end of the road—it’s a recalibration of what comes next.
A client in his early 50s once called me after being laid off from a senior role he had held for over a decade. His voice was steady, but beneath it, I could hear the silence most men carry when they’re hit by something that shakes both identity and income.
He said, “It’s not just the job. It’s the sense that maybe the world’s moved on—and I didn’t notice.”

Rattan Deep
Jun 20, 2025
Personal Finance
Mutual Funds
Investing
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