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Delve into timeless ideas, mental models, and decision-making frameworks
designed to sharpen your thinking and elevate your understanding of how the world works.
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Behavioural Finance
Custom Plans for Unique Needs
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Personal Finance
Manage Money. Master Financial Freedom.
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Diversify Smart. Grow With Confidence.
04
Investing
Think Long-Term. Build Real Wealth.
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Behavioural Finance
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Behavioural Finance
Understand Bias.
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Personal Finance
Manage Money.
Master Financial Freedom.
Mutual Funds
Diversify Smart. Grow With Confidence.
Investing
Think Long-Term.
Build Real Wealth.
Our Top Featured Ones


Rattan Deep
Oct 294 min read


Jagannath A S
Sep 174 min read


Jagannath A S
Sep 154 min read


Sumanta Mukherjee
Sep 124 min read


Sumanta Mukherjee
Sep 103 min read


Rattan Deep
Sep 83 min read


Jagannath A S
Sep 53 min read


Rattan Deep
Sep 13 min read


Jagannath A S
Aug 293 min read


Rattan Deep
Aug 253 min read
Behavioural Finance



The Power of Desire: How to Transform Wishes into Wealth
Desire is the seed of all achievement. It’s the driving force behind every great accomplishment in human history. From inventors like Thomas Edison to industrialists like Henry Ford, the common thread among those who achieve extraordinary success is an unshakable desire—a burning passion that refuses to be extinguished.

Rattan Deep
Jun 17


Good Financial Habits to Build Wealth Over Time
Let’s cut to the chase: building wealth isn’t about hitting the lottery, landing a windfall, or being born into money. It’s about...

Rattan Deep
Jun 17


Harnessing the Power of Compound Interest for Long-Term Wealth
Imagine this: you plant a tiny seed in your backyard. At first, it seems insignificant—just a speck in the soil. But over time, with patience and care, that seed grows into a towering tree. Compound interest works much the same way. It starts small, almost unnoticeable, but given enough time, it can grow into something extraordinary.

Rattan Deep
Jun 17


The Role of Conservative Investors: Building Wealth with Stability and Caution
Slow and steady wins the race—especially when it comes to investing.
When it comes to investing, not everyone is in it for the thrill of high-risk, high-reward opportunities. For many investors, the priority is preserving capital, generating steady returns, and minimizing risk—while still achieving long-term financial goals.

Rattan Deep
Jun 17


The Role of Systematic Transfer Plans STP: Smart Transitions for Smarter Investing
Investing isn’t always about lump sums or SIPs—sometimes, it’s about moving money with intention.
Most investors are familiar with SIPs (Systematic Investment Plans) and SWPs (Systematic Withdrawal Plans). But somewhere in between lies a lesser-known, yet highly effective tool:
👉 STP: Systematic Transfer Plan

Rattan Deep
Jun 17


The Danger of Herd Mentality in Investing
When everyone’s doing it, stop and ask: is this right for me?
Have you ever invested in a fund or stock because a friend recommended it? Or joined a trending IPO because “everyone” was talking about it on social media?
That’s the herd mentality at work—and it’s more dangerous than you think.

Rattan Deep
Jun 17


Hybrid Funds: The Smart Way to Diversify Your Investments
Not too aggressive. Not too conservative. Just the right blend of growth and stability.
In the world of mutual funds, most investors face a classic dilemma:
“Should I choose equity for growth or debt for stability?”
What if you didn’t have to choose?
That’s where hybrid mutual funds come in. They offer a mix of equity and debt—often in a single fund—allowing you to participate in market growth while softening the blows during downturns.

Rattan Deep
Jun 17


The Role of Inflation-Beating Investments: Grow Faster Than Prices Rise
It’s not enough to grow your money. You need to grow it faster than inflation eats it.
You saved. You invested. You saw growth.
But what if the value of what you can buy with that money… didn’t really improve?
That’s the silent threat of inflation—it erodes your purchasing power quietly, year after year. And if your investments don’t beat inflation consistently, you could find yourself rich on paper, but poor in practice.

Rattan Deep
Jun 17


The Benefits of Lump-Sum Investments: When Timing, Capital & Strategy Align
Sometimes, putting your money to work all at once is the smarter move.
While SIPs are ideal for building long-term wealth through discipline and cost averaging, there are situations when lump-sum investing makes strategic sense—and can even deliver better outcomes.

Rattan Deep
Jun 17


The Myth of Overconfidence in Investing
Why thinking you're smarter than the market can cost more than you imagine
Confidence is good. In investing, it's necessary.
But when confidence turns into overconfidence, it becomes a liability.
Many investors believe they can beat the market—pick the right stocks, time the ups and downs, and outperform the average. They read a few articles, follow a couple of YouTube channels, and suddenly feel like mini fund managers.

Rattan Deep
Jun 17


Investing for Children’s Education: Start Early, Grow Steady
Good education is a gift. A well-funded one is a responsibility.
Every parent wants to give their child the best possible education. Whether it’s a dream school, an Ivy League degree, or a specialized international course—quality education opens doors.

Rattan Deep
Jun 17


The Role of Inflation in Wealth Erosion
If your money isn’t growing, it’s shrinking.
When people think about “risk” in investing, they often think of market crashes, volatility, or bad stock picks.

Rattan Deep
Jun 17


The Role of Conservative Growth Portfolios: Steady Wealth, Without the Stress
Not everyone needs to go full-throttle. Sometimes, a calm and consistent approach wins the long game.
In personal finance, the most common narrative is: “More risk, more return.”
But what if you don’t want to take excessive risk?
What if you want to grow your wealth, but sleep peacefully at night?
That’s where a Conservative Growth Portfolio comes in—a strategy built for those who want measured returns, capital protection, and long-term progress, without being overly expo

Rattan Deep
Jun 15


Understanding Portfolio Drift: When Your Investments Wander Off Course
our equity grows faster than debt, or vice versa. You don’t notice it at first—but 18 months in, your 60:40 is now 75:25. Suddenly, you're taking more risk than you signed up for.

Rattan Deep
Jun 15


Understanding Portfolio Turnover Ratio: What It Tells You About a Fund’s Investing Style
Behind every mutual fund return is a strategy—and the turnover ratio helps you decode it.
When investors pick a mutual fund, they often focus on returns, risk ratings, and star rankings.
But there’s one metric that quietly reveals how a fund is being managed behind the scenes: the Portfolio Turnover Ratio (PTR).
This ratio tells you how frequently the fund manager is buying and selling stocks within the portfolio.

Rattan Deep
Jun 15


Why Portfolio Concentration Works for Some Investors: The Power of Focused Bets
Sometimes, less is more—if you know what you’re doing.
Most of us are taught that diversification is the cornerstone of smart investing. Spread your bets. Don’t put all your eggs in one basket.
And that’s good advice—for most people.
But some of the world’s most successful investors—Warren Buffett, Charlie Munger, Rakesh Jhunjhunwala—have built fortunes using a concentrated portfolio strategy.
Why? Because concentration can maximize conviction, amplify performance, and cu

Rattan Deep
Jun 15


The Role of Dynamic Bond Funds: Debt Investing That Moves with the Market
When interest rates zigzag, you need a fund that adapts—not one that’s stuck in place.
If you’ve ever wondered how to navigate changing interest rates while staying within the world of debt mutual funds, you’ll appreciate Dynamic Bond Funds.

Rattan Deep
Jun 15


Portfolio Rebalancing Explained: What It Is and Why You Need It
Your portfolio drifts. Rebalancing brings it back on course.
When you first build an investment portfolio, it reflects your risk profile, goals, and time horizon.
Maybe it's 70% equity, 30% debt. Or 60% equity, 20% debt, 20% gold.
But over time, as different asset classes perform differently, your portfolio drifts from its original shape.

Rattan Deep
Jun 15


Herd Mentality and Investing: How to Avoid the Crowd and Make Smarter Decisions
Let’s face it—humans are wired to follow the crowd. Whether it’s picking a restaurant because it’s “the place to be” or buying a stock because everyone’s talking about it, we feel safer when we’re part of the group. But when it comes to investing, this herd mentality can lead us down some pretty rocky paths. Following the crowd might feel comforting in the moment, but it often ends with regret.

Rattan Deep
Jun 15


The Power of Automation in Investing: Let Systems Build Wealth While You Live Life
Discipline builds wealth. Automation builds discipline.
In a world full of distractions, volatility, and unpredictable schedules, one thing consistently works in investing:
Staying consistent.
But consistency is hard—unless you remove yourself from the equation.
That’s where automation in investing becomes your greatest ally.

Rattan Deep
Jun 15
Personal Finance
Mutual Funds
Investing
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